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Clara Magalhães
UX Â leader driving impact through collaboration & strategy
Experience
UX Designer @ Collegial
January 2022 — Today- Collaborated with cross-functional teams to define product roadmaps and strategies that interlink seamlessly with programmatic goals.
- Bridged the gap between leadership, learning, design, and development, driving alignment and clarity across teams.
- Conducted user tests and created personas to ensure user-centered designs, while balancing business impact and technical requirements.
- Led the creation of user stories, acceptance criteria, and testing cycles, working closely with end users to translate their needs into impactful product enhancements.
- Designed and standardized UI/UX patterns across 20+ product features, enhancing design consistency.
- Developed and facilitated design workshops to engage clients and stakeholders in co-creating the product experience.
- Executed usability tests, iterated on feedback, and designed for accessibility, ensuring products cater to all users—including edge cases.
- Spearheaded the adoption of atomic design principles, integrating 235+ components and 186+ styles, leading to a streamlined design system and increased team collaboration.
Product Designer&Co-Founder @ Be.Labs
April 2018 — September 2021- Co-founded Be.Labs and acted mainly as the lead product designer.
- Created acceleration tools and techniques, reaching over 1,500 individuals; successfully pivoted the methodology to a digital model during the pandemic, resulting in a 200% increase in annual profit and won Gold WEPs BRASIL 2021 and Bronze WEPs BRASIL 2019 by United Nations Women.
- Facilitated acceleration workshops for over 800 women entrepreneurs, resulting in 77% of participants pivoting their business or initiative, and 99% indicating they would recommend the program to others
- Designed end-to-end employee experiences, including onboarding and performance management, resulting in the creation of 15 user manuals and 10 team collaboration toolkits.
- Mentored over 500 women entrepreneurs in communication, presentation, business case development, narrative creation, and opportunity identification.
- Designed and prototyped an Emotional AI project, which won the IEEE Entrepreneurship Stars 2020 Award.
- Acted as a spokesperson and influencer for Be.Labs on social media, engaging with over 10,000 people.
Other projects
Latam Team Leader @ Economy of Francesco
2020- Streamlined the creative thinking process for the Latin America group of Women for Economy.
- Successfully presented groupfindings to Pope Francis in 2020.
Digital Creator @ IEEEÂ WIE
2017 — 2020- Played a crucial role in the Planning Committee for the IEEE WIELeadership Conference.
- Boosted event publicity, drawing in 1,500+ annual participants.
- Jointly oversaw IEEE WIE ILC social media platforms, driving user engagement.
Ambassador @ Brazil Conference Harvard&MIT
2020- Chosen from 8,000+ candidates for the esteemed Brazil Conference at Harvard & MIT.
- Participated in high-level discussions with influential Brazilian leaders.
- Multiplied conference knowledge as an Ambassador, facilitating lectures and panel discussions to inspire young Brazilians.
Regional Leader @ IEEE UFCG
2014 — 2018- During my leardership, we won 7+ international and national awards from IEEE.
- Increased membership by over 126% through optimized processes.
- Launched four affinity groups and a new member onboarding strategy.
- Directed social impact projects, benefiting 500+ local community members.
- Trained 60+ pre-university educators in STEM applications, increasing student engagement.