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Clara Magalhães

UX  leader driving impact through collaboration & strategy

Experience

  • Collegial logo

    UX Designer @ Collegial

    January 2022 — Today
    • Collaborated with cross-functional teams to define product roadmaps and strategies that interlink seamlessly with programmatic goals.
    • Bridged the gap between leadership, learning, design, and development, driving alignment and clarity across teams.
    • Conducted user tests and created personas to ensure user-centered designs, while balancing business impact and technical requirements.
    • Led the creation of user stories, acceptance criteria, and testing cycles, working closely with end users to translate their needs into impactful product enhancements.
    • Designed and standardized UI/UX patterns across 20+ product features, enhancing design consistency.
    • Developed and facilitated design workshops to engage clients and stakeholders in co-creating the product experience.
    • Executed usability tests, iterated on feedback, and designed for accessibility, ensuring products cater to all users—including edge cases.
    • Spearheaded the adoption of atomic design principles, integrating 235+ components and 186+ styles, leading to a streamlined design system and increased team collaboration.
  • Be.Labs logo

    Product Designer&Co-Founder @ Be.Labs

    April 2018 — September 2021
    • Co-founded Be.Labs and acted mainly as the lead product designer.
    • Created acceleration tools and techniques, reaching over 1,500 individuals; successfully pivoted the methodology to a digital model during the pandemic, resulting in a 200% increase in annual profit and won Gold WEPs BRASIL 2021 and Bronze WEPs BRASIL 2019 by United Nations Women.
    • Facilitated acceleration workshops for over 800 women entrepreneurs, resulting in 77% of participants pivoting their business or initiative, and 99% indicating they would recommend the program to others
    • Designed end-to-end employee experiences, including onboarding and performance management, resulting in the creation of 15 user manuals and 10 team collaboration toolkits.
    • Mentored over 500 women entrepreneurs in communication, presentation, business case development, narrative creation, and opportunity identification.
    • Designed and prototyped an Emotional AI project, which won the IEEE Entrepreneurship Stars 2020 Award.
    • Acted as a spokesperson and influencer for Be.Labs on social media, engaging with over 10,000 people.

Other projects

  • Latam Team Leader @ Economy of Francesco

    2020
    • Streamlined the creative thinking process for the Latin America group of Women for Economy.
    • Successfully presented groupfindings to Pope Francis in 2020.
  • Digital Creator @ IEEE WIE

    2017 — 2020
    • Played a crucial role in the Planning Committee for the IEEE WIELeadership Conference.
    • Boosted event publicity, drawing in 1,500+ annual participants.
    • Jointly oversaw IEEE WIE ILC social media platforms, driving user engagement.
  • Ambassador @ Brazil Conference Harvard&MIT

    2020
    • Chosen from 8,000+ candidates for the esteemed Brazil Conference at Harvard & MIT.
    • Participated in high-level discussions with influential Brazilian leaders.
    • Multiplied conference knowledge as an Ambassador, facilitating lectures and panel discussions to inspire young Brazilians.
  • Regional Leader @ IEEE UFCG

    2014 — 2018
    • During my leardership, we won 7+ international and national awards from IEEE.
    • Increased membership by over 126% through optimized processes.
    • Launched four affinity groups and a new member onboarding strategy.
    • Directed social impact projects, benefiting 500+ local community members.
    • Trained 60+ pre-university educators in STEM applications, increasing student engagement.